The relationship between BBVA and Demtech began in 2019, since then, we have carried out 36 corporate challenges of 5 to 7 weeks each, for different areas of the bank, such as: Marketing, Loyalty, Business Intelligence, Back Office, Collections and Product in the geos of: Colombia, Spain, Peru, Mexico, Argentina, USA. Thoroughly evaluate the startup’s business idea, target market and opportunities to determine its viability and potential success.